A landing page is a requirement for all of the Datingbackend Private Label partners that we work with. These landing pages convert our partner’s traffic into members of our dating platform. Even the best campaigns will convert poorly if the partners landing page is not up to par. Each landing page should display some sort of branding as well as a call to action. The call to action is usually the signup form to the dating site, but we have seen some other creative call to actions.

Because the landing page is a crucial part of our partner’s success, we always stress the importance of making them responsive. The notion of responsive web design is to create a site that looks good and is effective for all screen sizes. Without this responsive design visitors will get a very different experience when visiting the landing page from a mobile phone vs a desktop computer. With mobile growing as fast as it is and the increasing opportunity of buying mobile traffic, not accounting for this opportunity can be costly.